record label analysis

Polydor Records

Polydor Records is the record label that the song 'Nine 2 Five' by The Ordinary Boys and Lady Sovereign was produced. Polydor originated in Germany and is now owned by the Universal Music Group and is headquartered in the United Kingdom. Here is a link to the official Polydor website: http://www.polydor.co.uk/

In the early 1970s, the main source of income for the label was probably the enormously successful UK band Slade. Later, in the late 1970s and early 1980s, the label was also home to The Who and The Jam , and successful British glam rock act Sweet signed on in 1977. 

Polydor remains one of the strongest labels in the country — with artists such as Take That, Girls Aloud, N-Dubz, La Roux, Cheryl Cole, Nicola Roberts, Duffy, Klaxons, Delphic, Sophie Ellis-Bextor, The Saturdays, James Morrison, Kaiser Chiefs, Boyzone, Alphabeat, The Courteeners, S Club 7, S Club 8, Rachel Stevens and Ellie Goulding. Polydor also has a strong indie roster through the Fiction imprint with acts such as Ian Brown, Bright Eyes, Elbow, White Lies, The Maccabees, Kate Nash, Snow Patrol, Filthy Dukes, and Crystal Castles.

It also acts as the UK label for American-based acts such as Eminem, Queens Of The Stone Age, Limp Bizkit, Timbaland, The All-American Rejects, Yeah Yeah Yeahs, The Black Eyed Peas, Weezer, Marilyn Manson, Pussycat Dolls, Janet Jackson, Snoop Dogg, Gwen Stefani, Busta Rhymes, Mary J. Blige, 50 Cent, Sheryl Crow, Dr. Dre, Lana Del Rey and Lady Gaga. 

In Spring 2006, Polydor launched Fascination Records, a music label dedicated to pop music. Both Girls Aloud and Sophie Ellis-Bextor transferred to the new label and created groups such as The Saturdays and Girls Can't Catch . Several teen pop acts from US label Hollywood Records, such as the Jonas Brothers, Miley Cyrus, Demi Lovato and Selena Gomez & the Scene were also signed to Fascination.