Showing posts with label arctic monkeys. Show all posts
Showing posts with label arctic monkeys. Show all posts

Tuesday, 15 January 2013

Music Video Analysis 3 - The View From The Afternoon



Arctic Monkeys - The View From The Afternoon



This music video for the song 'The View From The Afternoon' by Arctic Monkeys is based in one location throughout, a deserted council estate with the only common feature throughout is a drummer situated in the middle of this deserted council estate. Firstly the opening shot is a long shot of a man walking through a deserted scene establishing the themes that will continue throughout the music video as a whole, the black and white colours used also add to the sense of emptiness. The first recognition of the drummer in the video also perhaps establishes what genre of music the song is in, as the drum kit and the way the man playing the drums looks has a relevance to rock music, which is ofcourse the genre that Arctic Monkeys are a part of. 

There is also the use of a black and white cut-away a few times, I interpret this to be showing the drummer zoning out before he prepares to play the drums which would make sense as he is playing the drums non-stop for such a long period of time. Most importantly for this music video the drummer hitting the kit is in time with the music, there are several long shots of the drummer and his kit emphasising a sense of isolation. The switch between night and day time makes it clear that he is playing the drums for a long period of time and that he is very dedicated, perhaps reflecting the bands ideology towards their music. In this music video they show the drummer from several different angles (e.g close up, long shot, from behind, overhead) and they also use lots of different shots to establish the council estate location (long shots of buildings, close ups of signs + people on their balconies). 

The shot of the three men tormenting and throwing things at the drummer adds comedic value and also shows how focused the drummer is, also as if he is addicted to playing the drums and nothing can distract him. The music video ends on an uncertain ending leaving the viewer wanting to know what happens next.

Saturday, 5 January 2013

Digipak Analysis 2 - Favourite Worst Nightmare by Arctic Monkeys

'Favourite Worst Nightmare' was released by the band Arctic Monkeys in 2007


Front Cover:



The front cover of this album shows both the band name and album title, unlike my previous example digipak. The font used for the words 'Arctic Monkeys' was commonly used throughout all band promo during the period after this album was released. The album cover shows a row of run down houses but one with lit up patterns inside, perhaps emphasising the mood and tone of the bands music as the bold colours stand out against the bleak and dark image used.

Inside of digipak:



The inside of the digipak shows the inside of the rooms shown as lit up on the front cover of the album , this once again shows a theme throughout the whole of the album artwork design. This design used is very unique and I have not seen this idea used by any other artist

Back:



The back of the digipak is very clear and plain and states the song titles and label that the band is under, the same font is used throughout the whole of the digipak.