Meeting Four

We decided that it would not be possible to use 'St Jimmy' by Green Day as the band already has an established image that was well known on a global scale, and it would be difficult to produce a green day related music video without including a band performance that was similar to that of Green Day's. This also meant that we could not use similar well-known punk bands as they generally follow the same image and attitude, this now meant that we would persist with the 'Nine 2 Five' news reporter idea.

Meeting Three

We decided to scrap the Daft Punk 'Technologic' idea as we felt the lyrics and repetitive beat of the song meant we could do limited things with the song which may lead to our video coming across as boring. After this change in idea we came up with two other songs that we were interested in developing into our music video, these were 'St. Jimmy' by Green Day and 'Nine 2 Five' by The Ordinary Boys and Lady Sovereign.

We were interested in using either of these two songs as it meant we could develop and idea which involved intertextuality. Firstly with the song St. Jimmy we had the idea of involving a Jeremy Kyle style show and with Nine to Five we realised the lyrics may match the job of a news reporter, we had seen this job involved in a few videos beforehand.

Below are the two songs we are interested in using for our music video:

Meeting Two

SCAN IN ROUGH NOTES AND BRIEF IMAGES AND STORYBOARD IDEA 

Music Video Analysis 1 - Ni**as in Paris

N****s in Paris - Jay-Z and Kanye West

'N****s in Paris' released by Jay Z and Kanye West in 2011 is an influental music video for me due to the use of editing and link between the music and live show/band performance.

Firstly the artists 'Kanye' and 'Jay' are introduced at the start of the music video in bold point emphasising their importance straight from the beginning of the video, furthermore the song title 'Paris' is also shown. This is an odd feature for a music video and may have been used to created a sense of an epic build up to the on screen action, this follows on to the use of live footage constrasting between on stage footage and crowd footage showing the connection and link between artist and audience. The use of heavy strobes throughout the music video emphasises a sense of their live show and also reflects the fast pace of the music, this is also suiting to the double screen zooming effect used throughout the whole music video, which gives the video a specific theme which is not common is any other music video I have seen.

The fast pace of both the music, strobing and double screen effect is then elaborated on the movement and dancing in the crowd emphasising a connection between the music and the crowd, whilst this connection between crowd and artist is used often there are quite often close ups of both Kanye West and Jay-Z using the double screen to show their importance to the crowd. The cutaway to the quote by Will Ferrell links the video the song lyrics and also slows down the tempo for the only time in the whole music video. It also adds a sense of humour to a video which is otherwise a serious performance based video. Finally, the link between 'Paris' and the music video is elaborated on with the use of different landmarks, for example the Arc De Triomphe is used with the use of never ending walls. I believe the purpose of this music video is not only to promote to song but to also promote Jay Z and Kanye West's live show perhaps appealing to a younger audience as the music does aswell.

Meeting One

Our first initial idea for our A2 music video task involved the song 'Technologic' by Daft Punk, I liked the idea of using this song as it had a qwerky beat and repetitive lyrics that we could play with, there was also a robotic voice used for the lyrics which is another idea we could play around with. Our first initial idea was to use a split screen that would divide into further screens as the verse/chorus progressed, this would give make the video stand out from other videos in the dance music genre. I would also interested in developing a rave/dance scene band performance with the use of strobing and a crowd scene. We briefly thought of using V for Vendetta masks for the band member/s to fit the strange and peculiar nature of the song. Ofcourse it is only early days in coming up with a final idea for our music video so our overall idea is subject to change.

Music Video Director #1

Wolf Haley

The alter-ego of famous American rapper 'Tyler, The Creator' (member of Odd Future), 'Wolf Haley' created two of my favourite music videos of 2011. These music videos are for the songs 'Yonkers' and 'She ft. Frank Ocean'. The tone and mood of the music videos often fit the humourous, absurd and aggressive lyrical works in Odd Futures songs. Many reviewers saw Wolf Haley's work as raw, straight forward and contreversial making it popular with both the general public and the music industry. The popularity of Tyler, The Creator rocketed in the year of 2011 and it may have had something to do with the edginess and different styles of his music, but also to do with the out of the ordinary music videos created by his alter ego to help bolster and improve his image across the globe. 'Wolf Haley' also created another music video to the song 'Sam is Dead' this year which follows the same trends and themes as his previous work

'Yonkers' by Tyler, The Creator

'She' (Feat. Frank Ocean) by Tyler, The Creator

Sam Is Dead by Tyler, The Creator and Domo Genesis